Feeding of the poor people (Annadanam) is conducted regularly. Every month on the days of the birth star HASTHAM of Sri Seshadri Swamigal and the birth star POOSAM of Sri Kuzhandaiananda Swamigal poor feeding is carried out at Unjalur. During the six day annual festival of Sri Seshadri Swamigal in the Tamil month of Margazhi large scale annadanam is done on all days. Large scale annadanam is carried out at Madurai also during the festivals of Jayanthi, Aradhana etc. Periodic annadanam is organized at Coimbatore and Madurai also.